EXPERIENCE
Cossette, Toronto - Senior Copywriter (June 2022 - Present)
Leo Burnett, Toronto - Senior Copywriter (May 2021 - June 2022)
TAXI, Toronto - Copywriter (May 2016 - May 2021)
AWARDS
CLIOS
(1x Silver, 1x Bronze, 2x Shortlists)
Silver - Design - Digital/Mobile (The carbon-neutral net)
Bronze - Digital/Mobile & Social Media Craft - Graphic Design (The carbon-neutral net)
Shortlist - Public Service - Illustration (No Way In)
Shortlist - Public Service - Virtual/Augmented Reality (The #UNIGNORABLE Tower)
CANNES LIONS
(1x Bronze, 3x Shortlists)
Bronze - Mobile Technology - AR (The #UNIGNORABLE Tower)
Shortlist - Industry Craft Illustration - Outdoor (No Way In - Barber)
Shortlist - Industry Craft Illustration - Outdoor (No Way In - Toy Store)
ONE SHOW
(2x Silver, 2x Bronze, 7X Merit, 3x Shortlists)
Bronze - Interactive & Online - Websites (The Carbon-Neutral Net)
Silver - Digital Craft - Creative Use of Data (The #UNIGNORABLE Tower)
Silver - Mobile - AR / VR / MR (The #UNIGNORABLE Tower)
Bronze - Experiential - Data Visualization (The #UNIGNORABLE Tower)
Merit - Interactive & Online - Craft Art Direction (The Carbon-Neutral Net)
Merit - Design - Digital Design (The Carbon-Neutral Net)
Merit - Print - Craft/Illustration (No Way In)
Merit - Direct - Digital - Mobile (The #UNIGNORABLE Tower)
Merit - Experiential - AR / VR / MR (The #UNIGNORABLE Tower)
Merit - Mobile - Craft: Art Direction (The #UNIGNORABLE Tower)
Merit - Mobile - Craft: Use of Technology (The #UNIGNORABLE Tower)
Shortlist - Creative Use of Data - Data Visualization (The #UNIGNORABLE Tower)
Shortlist - Creative Use of Data - Storytelling (The #UNIGNORABLE Tower)
Shortlist - Design - Data Visualization (The #UNIGNORABLE Tower)
ART DIRECTOR’S CLUB
(6x Merit)
Merit - Craft in Online / Mobile / Art Direction (The Carbon-Neutral Net)
Merit - Art Direction - Digital / Motion (The Carbon-Neutral Net
Merit - Design for Good - Illustration (No Way In)
Merit - Interactive - AR / VR / MR (The #UNIGNORABLE Tower)
Merit - Interactive - Data Visualization (The #UNIGNORABLE Tower)
Merit - Experiential Design - Placemaking (The #UNIGNORABLE Tower)
D&AD
Shortlist - Direct - Ambient (The #UNIGNORABLE Tower)
COMMUNICATION ARTS
2021 - Interactive Annual - Mobile (The #UNIGNORABLE Tower)
2020 - Advertising Annual - Public Service (The #UNIGNORABLE Tower)
ADVERTISING & DESIGN CLUB OF CANADA
Gold - Out of Home Enhanced, Single (The #UNIGNORABLE Tower)
Silver - Augmented Reality & Virtual Reality (The #UNIGNORABLE Tower)
Bronze - Education and Information (The #UNIGNORABLE Tower)
Canadian Marketing awards
2021 - Best of the Best (The Carbon-Neutral Net)
gold - Brand Building (The Carbon-Neutral Net)
gold - customer Experience (The Carbon-Neutral Net)
gold - engagement (The Carbon-Neutral Net)
LÜRZER'S ARCHIVE
2020 - Vol. 2 - Social & Environmental (No Way In)
APPLIED ARTS
2021- Art Direction Single (The Carbon-Neutral Net)
2021- Website/Microsite Single (The Carbon-Neutral Net)
2020 - Charity Advertising Series (No Way In)
2020 - Craft Art Direction Single (The #UNIGNORABLE Tower)
2020 - Augmented & Virtual Reality Single (The #UNIGNORABLE Tower)
2020 - Charity Digital Advertising Single (The #UNIGNORABLE Tower)
MARKETING AWARDS
Silver - Websites/Apps/Mobile (The Carbon-Neutral Net)
Silver - AR / VR (The #UNIGNORABLE Tower)
Bronze - Education & Advocacy (The #UNIGNORABLE Tower)
Merit - Craft - SFX (The #UNIGNORABLE Tower)
SHOPPER INNOVATION + ACTIVATION
Bronze - Experiential (Canadian Tire, Operation: Puck Drop)
EFFIE
2019 - Silver - Sustained Success - Products (Canadian Tire, TESTED for Life in Canada)
NATIONAL ADVERTISING CHALLENGE
2021 - Merit (Jellfies for JELL-O)
CARTE BLANCHE
2019 - Industry Favourite (Binocular Billboard)
YOUNG LIONS
Silver - Print (Handle With Care)
Strategy Creative Report Card
2022 - #22 Copywriter in Canada
2021 - #35 Copywriter in Canada
EDUCATION
Humber College - Post-Grad Certificate - Advertising Copywriting
Western University - Bachelor of Education
Wilfrid Laurier University - Bachelor of Arts
CONTACT
michael.mehrasa@gmail.com